Why the UN is turning to crowdsourcing to launch its “7 billion shares” campaign


By October 2011, seven billion people will live on the planet. To mark this achievement, the United Nations turns to crowdsourcing to launch an international competition to find the designer of his “7 billion shares“campaign logo.

Credit: UNFPA

Over the next week the United Nations Population Fund (UNFPA) challenges designers, artists and creatives to develop a logo to highlight the global campaign. The winner will receive $ 1,000 (~ € 685, ~ £ 610) and a certificate signed by the Executive Director of UNFPA, Babatunde Osotimehin.

According to the UN, crowdsourcing is the perfect analogue to show the connections between every person on the planet. Crowdsourcing is the process of using the web, and generally social media, to search for information, services, or items from multiple people at the same time. Flash Mobs are a common example of crowdsourcing, but agencies such as the blur Group and crowd SPRING use crowdsourcing to connect professionals with creative individuals.

United Nations Population Fund
In launching the campaign, the UN declared,

“The world’s population will surpass the seven billion mark in October. This is a unique moment in the history of mankind, as it is the first time that most of the world’s population can participate directly and in real time in a global stage. Realizing this unique opportunity, the United Nations Population Fund (UNFPA) recruited a diverse group of businesses, organizations and individuals to help take 7 billion actions. This global initiative will feature the people behind the issue using online, mobile and offline actions and operate as an inclusive open source business. “

The aim of the campaign is to highlight the opportunities that seven billion people offer the world and the immense pressure it places on the earth’s natural resources; already 5% of the world population consumes 23% of its energy, while 40% do not have access to basic sanitation.

crowd SPRING

crowd SPRING
The crowdsourcing campaign is organized by Chicago-based crowdSPRING, @crowd, creative crowdsourcing agency.

The company specializes in connecting copywriters, logo designers, web designers, graphic designers and industrial designers with companies and start-ups looking to find talent not immediately theirs. available. crowdSPRING has an impressive following that includes Amazon, the US Department of the Interior, and Starbucks.

Alvaro Serrano, director of the 7 billion shares campaign said, “The 7 Billion Actions campaign will illustrate the interconnected world that seven billion people share with each other, the issues and challenges they face, and the actions they take to improve their own lives and that of the people around them.

“We are confident that the international crowdSPRING design community will bring the campaign to life by designing a visionary logo that emphasizes the need for all of us to act now by making a difference in the lives of others. “

The contest is now open and runs until June 19. To view the entries, visit the crowdSPRING website. More information on the The 7 billion actions campaign is visible on the official UN website.

For more on the 7 Billion Shares campaign, check out the National Geographic video, which went viral in January..


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