TAG Heuer extends its partnership with the two one-design Porsche series in Australia


Porsche Cars Australia (PCA) is pleased to announce that Swiss watchmaker TAG Heuer has strengthened its partnership with the German automobile brand in Australia, extending its involvement in motorsport both in the Porsche Paynter Dixon Carrera Cup Australia series. and Porsche Michelin Sprint Challenge in 2021.

Together with TAG Heuer’s global partnership with Porsche, Porsche Motorsport and the Porsche Formula E team, the brand will be the official watch partner nationally and with naming rights for the champions of the fastest lap of the two. Australian one-design series.

In return, the TAG Heuer brand will appear on the Fastest Lap chart displayed during qualifying sessions in the first seven rounds of the Carrera Cup Australia in 2021. In each of these rounds, the TAG Heuer Pole Position Award will also be shown on camera. for the fastest. pilot qualified in the Mobil Pro and Morris Finance Pro-Am classes.

In addition to post-production TV coverage, photo calls and press releases, the TAG Heuer Fastest Lap Award will be presented at the Porsche Paynter Dixon Carrera Cup Australia and the Porsche Michelin Sprint Challenge Awards at the end of the year.

The TAG Heuer brand will also be included on the carreracup.com.au and porschesprintchallenge.com.au websites as well as related content on Porsche Motorsport Australia social media (@PorscheMortsportAU). Porsche Cars Australia will also offer a bespoke driving experience to ten TAG Heuer customers at a bespoke Porsche Drive the Range event.

PCA Head of Motorsport, Troy Bundy: “This relationship between TAG Heuer and Porsche connects two of the most premium brands in the world and extends to all areas of our business in Australia and abroad. Seeing this partnership further enriched at the local motorsport level allows not only Porsche, but also TAG Heuer to continue their strong heritage in motor racing and our two one-design series in Australia.

TAG Heuer, Managing Director Australia and New Zealand, Van Mulryan: “We are honored to strengthen our partnership both globally and locally with Porsche, the alliance that further strengthens our passion and commitment to motor racing. Both brands share an uncompromising commitment to quality and technology, we are excited about what the future holds and look forward to seeing what we will accomplish together through this dynamic partnership.


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