At the bottom of each drawer and under each bed hides the thrown sock. Dirty, stretched, and exposed at the heel or toe, a worn sock is ignored and hidden away until you realize it’s no use. In the trash, he goes, eventually heading for an already overflowing landfill.
But what if a sock could find in death what it never had in life, wrapped around your smelly feet: dignity. It’s the goal from the clothing company Smartwool, which ad they will accept used consumer socks, which they will then crush and turn into padding for dog beds.
Dubbed the Second Cut Project, the environmentally conscious company’s move aims to reduce sock waste and reduce the burden of textiles on landfills. The ultimate goal is to have their products at 100% circularity by 2030.
To participate, you can drop off your disgusting used socks at a participating retailer in 42 states. (You will find a complete list here.) Or you can order something from the Smartwool website, and the company will send a prepaid collection bag with your order so that you can mail your expired socks back to them.
The socks do not need to be made by Smartwool; any brand will be accepted, provided you receive them by May 2nd. The company plans to put the sock-stuffed dog beds on sale in time for the holiday season. Just do them a favor and make sure your socks are clean first.
[h/t Good News Network]