SC Johnson and Sesame Workshop launch world initiative to assist households keep wholesome, linked and stuffed with curiosity


NEW YORK, March 2, 2021 / PRNewswire / – SC Johnson and Sesame Workshop are teaming up on an initiative to create new instruments and assets for younger youngsters and caregivers world wide to advertise wholesome and environmentally accountable practices within the Home. Launched immediately on presents all new movies that includes Elmo and his dad, Louie, that includes wholesome routines round bedtime, tub time and sick days. A part of the bigger Sesame Workshop Maintain one another An initiative to assist households throughout COVID-19 and past, these movies are the primary in a sequence of instructional assets targeted on playful studying for youngsters and caregivers. SC Johnson helps this work as a part of its world efforts to create a more healthy and extra sustainable world for current and future generations.

Over the following two years, Sesame Workshop will create a robust assortment of world instructional assets targeted on the pillars of well being, sustainability and early childhood training. New multilingual assets for households in the USA, Latin America, the Center East and sub-Saharan Africa will encourage optimistic hygiene behaviors and reinforce the significance of staying clear to keep away from germs, constructing on Sesame Workshop’s well being and hygiene applications world wide. Extra assets will promote sustainable practices for youngsters and households whereas stimulating curiosity and the “science of why” from an early age.

“It is necessary that all of us work collectively to assist youngsters overcome challenges such because the COVID-19 pandemic,” stated Fisk Johnson, Chairman and CEO of SC Johnson. “Our aim is to mix our experience in science and innovation with Sesame Workshop’s many years of expertise in educating and connecting with youngsters in order that we are able to equip them with the abilities to steer more healthy, extra respectful lives. the atmosphere.”

The brand new movies launched this week are designed to assist households create wholesome and comforting routines. Within the first video, Elmo is in mattress with a chilly. Elmo’s dad, Louie, sings a particular Music “Really feel Higher” with Elmo to consolation him and clarify that feeling beneath time is regular and won’t final perpetually. Elmo’s physician joins the music through video name, serving to to familiarize the little ones with telehealth visits. Launching later within the week, two extra movies – one “Bathtime Bop” keep clear and free from germs and bedtime story – can even use playful studying to strengthen wholesome household routines.

“Sesame Workshop is proud to work with SC Johnson to assist households keep wholesome, linked and stuffed with curiosity – with slightly assist from the Sesame Road Muppets, “stated Steve youngwood, CEO of Sesame Workshop, the nonprofit instructional group behind Sesame Road. “Collectively, we can provide youngsters the abilities they should thrive and navigate all the pieces that comes after 2021 and past.”

Movies are a part of Sesame Workshop Maintain one another initiative, which was created in response to the uncertainty going through households throughout the COVID-19 pandemic and has reached households in additional than 100 international locations and 41 languages. is commonly up to date to fulfill the wants of households because the state of affairs evolves, with assets designed to assist dad and mom consolation and handle anxiousness, in addition to create routines, foster studying playful at residence and keep in good bodily and psychological well being. The assets can even be distributed by a variety of nationwide and neighborhood suppliers as a part of the Sesame Road in communities, The Sesame Workshop program to assist youngsters and households.

About SC Johnson
SC Johnson is a family-owned enterprise devoted to modern, high-quality merchandise, excellence within the office and a long-term dedication to the atmosphere and the communities during which it operates. Based mostly within the United States, the corporate is among the world’s main producers of family cleansing merchandise and merchandise for residence storage, air remedy, pest management and shoe care, in addition to skilled merchandise. It markets well-known manufacturers equivalent to GLADE®, KIWI®, OFF! ®, PLEDGE®, RAID®, SCRUBBING BUBBLES®, SHOUT®, WINDEX® and ZIPLOC® in the USA and past, with manufacturers marketed outdoors the USA, together with AUTAN ®, BAYGON®, BRISE® , KABIKILLER®, KLEAR®, MR MUSCLE® and RIDSECT®. The 135-year-old firm, which generates 10 billion {dollars} in gross sales, employs roughly 13,000 folks worldwide and sells merchandise in just about each nation on the planet.

About Sesame Workshop
Sesame Workshop is the non-profit instructional group behind Sesame Road, the pioneering tv present that has reached and taught youngsters since 1969. At the moment, Sesame Workshop is an modern drive for change, with a mission to assist youngsters everywhere in the world to develop into smarter, stronger and nicer. . We’re current in additional than 150 international locations, serving weak youngsters by a variety of media, formal training and philanthropic fund-supported social impression applications, every grounded in rigorous analysis and tailor-made to wants and desires. cultures of the communities we serve. For extra info, please go to


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