MOVADO Launches Next Artist Series With Famous Cuban-American Artist Carmen Herrera To Benefit The Public Art Fund


NEW YORK, October 6, 2021 / PRNewswire / – Movado is proud to announce its upcoming Artist Series collaboration with Carmen Herrera, a famous 106-year-old Cuban-American artist. Herrera’s style, defined by bright colors, strong lines and dynamic geometric shapes, portrays a sense of orderly minimalism influenced by his early training as an architect. His revolutionary creations are a unique intercultural dialogue in the international history of modernist abstraction. Carmen’s masterpieces have been exhibited in solo exhibitions and in the permanent collections of the Whitney Museum of American Art, The Museum of Modern Art, new York, and the main artistic institutions around the world.

© Carmen Herrera; Courtesy of the Lisson Gallery. Photo by Jason Schmidt.

Movado, Herrera and Public Art Fund first joined forces in 2019, when Movado Group Foundation was the main sponsor of the Public Art Fund’s flagship exhibition Estructuras Monumentales, Herrera’s very first large outdoor sculpture exhibition, shown at that of New York City hall park.

“Carmen’s work is truly extraordinary,” says Efraim Grinberg, President and CEO, Movado Group. “From our first sponsorship through the Public Art Fund, it was clear that the partnership was a natural fit. There is a common sense of modernism, an appreciation for clean lines and a bold, minimalist design. Culture is also something. something Carmen and I have in common— we’re both Cuban-Americans. Her story, dedication to her craft and her drive really touched me. We are proud to honor Herrera’s legacy and support the Public Art Fund with this collection. “

“It was important to me that this collection represents the work of my entire career,” said Carmen Herrera. “It is, after all, a design for a watch and I was very aware of the implications of this philosophical and stimulating concept, as well as the history and prestige of the Movado brand. Movado has worked with many amazing artists. , from Maximum bill To Andy warhol, so it’s been wonderful working on this project. I am delighted to see my designs come to life with the help of the talented team at Movado. “

“The idea that an artist can design a watch, a textile or a piece of furniture as well as create a painting or a sculpture is at the heart of the ethics of modernism. Carmen Herrera, an artist who started as an architecture student at Havana at the end of the 1930s, should seize the opportunity to collaborate with Movado, ”says artistic and executive director and chief curator of the Public Art Fund Nicolas Baumé. “This dazzling watch series embodies this modernist vision of integrating great art and design into functional form and everyday life. Public Art Fund was proud to present Carmen’s sculptures to the inhabitants of new York and Houston, and we are delighted to see this elegant timepiece translation of his timeless craftsmanship. “

The Carmen Herrera X MOVADO Artist Series consists of five unique designs inspired by some of Herrera’s most significant works, reinterpreted through the lens of Movado’s iconic Museum Dial. The collection represents Herrera’s vision of geometric abstraction reflected on the museum’s dial, creating wearable works of art. Herrera was inspired by a first black and white painting, done in 1952 while living in Paris. Untitled (1952) is now in the collection of the Museum of Modern Art, new York. She was also inspired by his works Structures series, a group of sculptures first constructed in 1971 and still created today, as well as the Blanco y Verde series of paintings completed between 1959 and 1971. For the other creations, Herrera has chosen to present more recent works in timepieces, choosing a painting from 1989 and one from 2016 as inspiration. While curating this collection, Herrera sought out works that were both symmetrical and asymmetrical, emphasizing contrasting balance and tension, color and form.

The Artist series is limited, with only 100 pieces created of each style and is available now on A total of seven collector’s sets including all five watches in the series, as well as exclusive packaging, were also created and sold immediately. To celebrate this launch, Movado is proud to support the Public Art Fund by donating a portion of the proceeds.

The first Movado artist series launched in 1988 with Andy warhol, featuring the photograph of Warhol on the dials of his Movado “Times 5”. Movado continued to collaborate with a diverse group of artists, including the sculptor Yaacov Agam, pop artist James rosenquist, designer Max Bill, graffiti artist Kenny scharf, and environmentally conscious photographer and philanthropist Alexi Lubomirski.

Carmen Herrera was born in 1915 in Havana, Cuba. Her parents actively encouraged her love of art with private art lessons from the age of eight. She moved frequently between France and Cuba throughout the 1930s and 1940s; studying architecture at the University of Havana, Havana, Cuba (1938-1939), and training at the Art Students League, New York, New York State, USA (1942-1943), before exhibiting five times at the Salon des Réalités Nouvelles, Musée d’Art Moderne de la City of Paris, France (1949-1953). She settled down new York in 1954, where she continued to live and work at the age of 106.

Herrera’s work went largely unrecognized for decades, and she faced significant discrimination as a woman and an immigrant. In recent years, however, that has changed, with a major solo exhibition at the Whitney Museum of American Art in new York in 2017, who visited the Wexner Center for the Arts in Columbus, Ohio (2017) and Kunstsammlung Nordrhein-Westfalen (K20) in Düsseldorf, Germany (2017-2018), as well as a recent exhibition at the Museum of Fine Arts Houston (October 2020April 2021). His work is part of the permanent collection of the Museum of Modern Art, new York; the Whitney Museum of American Art, new York; and the Metropolitan Museum of Art, new York, and leading public art institutions around the world. His work is rightly recognized as revolutionary, an intercultural dialogue unique in the international history of modernist abstraction.

Movado is the hallmark of some of the most famous watches ever made, most notably the Movado Museum® watch with its famous single dot dial. One of the world’s leading watchmakers, Movado has obtained more than 100 patents and 200 international awards for art and innovation since 1881. Movado is renowned for its modern design aesthetic and is closely associated with fine art and cultural arts. Today, Movado watches are distinguished by this heritage of design innovation and dedication to the future of time.

As a leader in its field, Public Art Fund brings dynamic contemporary art to a wide audience in New York City and beyond by organizing ambitious free exhibitions of international scope and impact that offer the public powerful experiences with art and the urban environment. Learn more at

Carmen Herrera X Movado: Night Forest, Carmen Herrera X Movado: Amarillo Uno, Carmen Herrera X Movado: Blanco Y Verde

Carmen Herrera X Movado: Night Forest, Carmen Herrera X Movado: Amarillo Uno, Carmen Herrera X Movado: Blanco Y Verde

Carmen Herrera X Movado: Orange and Red, Carmen Herrera X Movado: Untitled

Carmen Herrera X Movado: Orange and Red, Carmen Herrera X Movado: Untitled



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SOURCE Movado Group, Inc.


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