Maurice Lacroix – Only Watch 2021 – Only Watch


Only Watch, the biennial charity auction of unique luxury watches, has become a popular platform for participating brands to give something back to society. Since 2005, this altruistic face of commerce has seen watch companies collectively raise funds for research into Duchenne muscular dystrophy. Maurice Lacroix, the urban brand from the Swiss Jura, has long supported Only Watch by offering unique pieces for more than a decade.

This year, Maurice Lacroix created a catchy composition in collaboration with Mahindra Racing. The watch brand, synonymous with high perceived value, is the official timekeeper of Mahindra Racing. Maurice Lacroix’s involvement in the ABB FIA Formula E World Championship goes beyond simply applying a logo to a car or racing suit. Indeed, Maurice Lacroix and Mahindra Racing share their know-how, strengthening the competitiveness of the two companies. This is evident with the Maurice Lacroix AIKON Master Grand Date Only Watch 2021, presented in a 47mm case formed from carbon fiber, formerly used on a Mahindra Racing car, and black DLC stainless steel.

Aikon Master Watch Large Date Only 2021 © Maurice Lacroix

This is the first time that Maurice Lacroix has presented a copy of his highly successful AIKON collection in carbon fiber. The resulting watch is lightweight and looks contemporary. The off-center embossed hour and minute display is presented in sunbrushed orange, framed by a yellow circle. Maurice Lacroix has chosen these tones to match the Pantone shades inspired by the Only Watch 2021 theme. The hands and indexes are executed in black and lined with yellow Super-LumiNova, while a small openwork second is positioned below. The main area of ​​the dial is the reverse of the main plate, vertically brushed and covered with orange PVD. 2

Part of the charm of this model lies in the openwork area of ​​the dial, revealing the screw balance, hairspring, anchor and escapement wheel in motion. This dynamic characteristic is consistent with the world of motorsport, where each component must work together successfully to deliver the desired performance. The curved balance bridge is shown in Black DLC and features a double-beam openwork design, offering a view of the components below.

Watch only 2021

Aikon Master Watch Large Date Only 2021 © Maurice Lacroix

A large date display is positioned in the northwest region of the dial. Unlike a conventional date display, the “Large Date” has two discs, one for the tens and the other for the ones. The date values ​​are presented in yellow on black discs and together with the large format display, give a very readable indication.

At the heart of the Maurice Lacroix AIKON Master Grand Date Only Watch 2021 is the automatic caliber ML331, a Manufacture movement with refined finishes. The movement features 43 jewels and the watch has a 50 hour power reserve.

The watch is presented with two straps, one black with matching stitching and a second strap, executed in bright orange with contrasting yellow stitching. Each strap is associated with a carbon fiber pin buckle.

Finally, the successful bidder will be invited to attend a 2022 round of the ABB FIA Formula E World Championship as a guest of Mahindra Racing, where they can expect a full VIP hospitality package.


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