Igloo launches new Playmate coolers inspired by legendary rapper The Notorious BIG


KATY, Texas–(BUSINESS WIRE)–Today, Igloo has released two Playmate coolers as a tribute to The Notorious BIG, the legend who almost single-handedly reinvented East Coast hip-hop in the early 90s. Featuring original Biggie-inspired artwork, the Party Playmate Elite and the Mo’ Money Playmate Pal are available today at igloocoolers.com/biggie.

“Designing a unique collection of Playmate coolers that pays homage to the Notorious BIG has been a huge honor,” said Brian Garofalow, Chief Marketing Officer at Igloo. “We were able to get creative with our artwork and incorporate some of Biggie’s most recited songs; a cool way for fans to show their appreciation for the legendary rapper.

Igloo designed the special edition Notorious BIG Playmate coolers with custom graphics inspired by the iconic rapper. The 16-quart Party Playmate Elite features a creative twist on the classic Playmate logo – instead of “Playmate”, the logo in the same font reads “Party & Bullsh*t”. And in the beloved lyricist’s ode, the 7-quart Mo’ Money Playmate Pal features playful artwork, including Biggie-themed $100 bills.

The Notorious BIG Playmate Cooler Collection, ranging from $44.99 to $54.99, is available now, while supplies last at igloocoolers.com/biggie.

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About Igloo:

Born from a humble metal workshop in 1947, Igloo helped redefine the way we live, work and play. What started out as bringing clean water to the jobsite soon turned into super functional, best in class coolers. Igloo products made possible the family outdoor recreation movement of the 20th century. Suddenly, taking your kids camping on weekends just got easier, and cross-country trips became a summer vacation staple.

As we approach our next century, Igloo has 1,200 employees. We are proud to call – a three-building, 1.8 million square foot facility in – Katy, Texas home. With over 500 products sold at thousands of retailers worldwide, we can confidently call ourselves the world’s leading cooler manufacturer.

And through it all, we haven’t lost sight of our original purpose: to create products that enable the pursuit of happiness (however you define it). That’s why we continue to work hard every day to innovate, create, and make it easier for you to get out there, work hard, and play harder.


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