9 Latinx-Owned Beauty Brands You Need In Your Collection


Whether you are Latinx and want to support you are kind or you want to see what the Latinx beauty space is all about, look no further. Although this is Hispanic Heritage Month (making it the perfect time to try these products), Hispanic and Latin brands should be celebrated throughout the year. Celebrities like Selena Quintanilla, Jennifer Lopez, Demi Lovato and Cardi B have created stunning looks and left their mark on the beauty community over the years. Plus, if you grew up in a Latinx household, you certainly watched your Abuela put on her favorite lipstick. As someone who is constantly inspired by my roots, I’ve rounded up 9 of the best Latinx-owned beauty brands that deserve a place in your collection. From classic finds to celebrity-run brands, there really is something for everyone here.

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DEZI skin

Radiance Serum with Vitamin C Claro Que C

From its smart product names to its minimal packaging, Dezi is a skincare and sunglasses brand founded by makeup artist and YouTuber, Desi Perkins. Desi has gained popularity for her next-level makeup skills, but the Spanish and Mexican influencer is also known for her radiant, glowing skin, which is why I completely trust Claro Que C Vitamin C. Serum.


Rare Beauty by Selena Gomez

Founded by pop star, actress and mental health advocate Selena Gomez in 2020, Rare Beauty has taken the beauty world by storm with its positive messages and products with an inclusive shade range. From liquid blush to eye shadow palettes (and merch), Rare Beauty has something for everyone.


Lacquer Lights

Born to Cuban immigrant parents, Kathleen Fuentes (aka KathleenLights online), is a popular beauty blogger and YouTube influencer who is extremely proud of her Cuban culture and roots. Her culture influences every collection of her nail brand, Lights Lacquer. In addition, the latest addition to the brand That he has done? collection has a range of ~ perfect ~ shades for a spooky szn.


Joanna Vargas Skin Care

Eden Pro Rejuvenating Serum

As one of the most renowned estheticians with salons in Los Angeles and New York City, Mexican-American skin care expert Joanna Vargas combined her commitment to herbal ingredients and her passion for science to create its own line of natural products. She also has a list of top clients including I have never designer Mindy Kaling.


Beauty Treslúce

Founded by Mexican-American musician Becky G, Treslúce Beauty entered the beauty scene earlier this year. Treslúce Beauty creates, celebrates and supports Latinx heritage and culture through its products (all of which have Spanish names, by the way). Treslúce products are cruelty-free and infused with ingredients and art sourced from Latinx.



Dr. Renée Snyder, MD, is a Certified Latina Dermatologist based in Austin, Texas. Her skin care expertise has become a staple for W3LL PEOPLE, a beauty brand she co-founded with James Walker and celebrity makeup artist Shirley Pinkson. W3LL PEOPLE is a conscious line of products that deliver “makeup-free” results using all-natural formulas.


Soulcare Keys

Renovating Body + Hand Cleanser

In addition to being one of the co-founders of W3LL PEOPLE, Dr Renée Snyder also developed Keys Soulcare with Grammy-winning musician Alicia Keys. At Keys Soulcare, Dr. Snyder specializes in creating clean, cruelty-free products that share the soul of personal care and skin care.


Couture Artist

Artist Couture was created by acclaimed makeup artist Angel Merino (aka @mac_daddyy online) to inspire self-expression and celebrate individuality through makeup. The brand’s most famous product is its Diamond Glow powder, which is a loose highlight that you can basically see from space.



Glamlite is a fun beauty brand inspired by founder Gisselle Hernandez’s love for food and vibrant colors. The brand was also an outlet for Gisselle to practice self-esteem after facing the shame of fat for several years. Some of the food-inspired bestsellers include the Pizza Palette, Glam Donut Palette, and Chocolate Popsicle Lips Kit.

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