Rolex has always maintained a deep relationship with the world of sport, sharing many values that motivate athletes in their perpetual quest for excellence. One of those long-standing ties is motorsport, hence its strong support for racing events such as Formula 1, the FIA World Endurance Championship, the 24 Hours of Le Mans and the Rolex 24 in Daytona.
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Rolex’s close ties to motorsport date back to Malcolm Campbell’s land speed world record successes in 1935, when he became the first driver to cross the 300 mph (483 km / h) barrier in his car, Bluebird, Utah, United States. At the time, Campbell wore a Rolex watch and broke the world speed record nine times between 1924 and 1935, including five times in Daytona Beach, Florida. He later wrote a letter to Rolex endorsing the precision and durability of the watch, complimenting, “I have now been using my Rolex watch for quite some time, and it keeps the time perfect in somewhat difficult conditions.
Over the decades, Rolex’s alliance with motorsport has grown and strengthened, something that three-time Formula 1 world champion and Rolex witness Jackie Stewart has observed. “Few sports have ever been fortunate enough to have such lasting relationships as Rolex and motor racing. Rolex has always been a company that thinks long term and has fostered remarkable partnerships, and as such, was a part of extraordinary moments in history, ”said Stewart.
This is why in 2021, Rolex marks the 30th time as title sponsor of the Rolex 24 At Daytona, the legendary endurance competition held annually at Daytona International Speedway in Daytona Beach, Florida. “It is always with great enthusiasm that the start of the motorsport season arrives with the Rolex 24, where attention to detail and the highest standards of performance are fundamental to success,” adds Stewart.
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Success at the Rolex 24 at Daytona requires precision, focus, endurance and, of course, top-notch driving skills – the exact characteristics demonstrated by Portuguese pro driver Filipe Albuquerque as he led. to victory in the 2021 edition of the race in January. It was tight competition as Albuquerque’s Wayne Taylor Racing team edged out the Ally Cadillac Racing by just 4.704 seconds to claim the checkered flag.